You can’t beat blogging for low-cost marketing at any stage of business. Start-ups especially need to build brand leadership and reputation, and there’s no better resource for this purpose than a company blog. Under 30 CEO has a great short list of reasons to grow a blog for your start-up:
So, how do you get the word out about your website and your solutions? A business blog gives your start-up the opportunity to engage your target audience. Using your blog to educate your potential customers on the ins-and-outs of your industry, niche, field, products and services lures them into your blog. The more you educate, the more they’ll visit your blog and read and your informative posts. In time, they’ll begin to trust your industry knowledge and experience. Soon, they’ll view you as an expert in your industry… an expert whom they trust to recommend products and services that will make their lives easier.